Weatherhead's Michael Goldberg explains how people still pay more despite promotions
WEWS: Michael Goldberg, professor at Weatherhead School of Management and associate vice president of the Veale Institute for Entrepreneurship, said the $40 Thanksgiving bundles “aren’t apples to apples,” noting substitutions and fewer items, so lower prices don’t signal a stronger economy. He noted that shoppers will still pay more, since essentials such as butter, milk and eggs aren’t included in Walmart or Aldi’s promotions.
